Articles by tag: conscious-consumption

Rational choice of cosmetics: a scientific approach of buyers

44% of Generation Z demand real reviews, 58% trust only themselves. We analyze the trend of evidence-based cosmetics and the collapse of emotional marketing. Read.

Frugal Chic: the trend of rejecting hyperconsumption 2026

We analyze the Frugal Chic trend: why TikTok legitimizes saving, who wins and loses, and how brands adapt to conscious consumption. Read the details.