Articles by tag: fiber-trend

Clean food trend 2026: how Russian habits are changing

Analysis of the clean food trend in Russia: growth of the functional nutrition market, protein desserts, fiber as the new protein, and business strategies of manufacturers. Find out who wins and what awaits consumers.

Fiber instead of protein: the gut health trend of 2026

Prebiotics outpace protein in growth rate. 94% of people do not meet the norm. Find out why PepsiCo is investing billions in 'smart' soda, and sourdough bread is becoming a hit with shoppers.