Articles by tag: fifa-2026

Paula's Choice sponsor of the 2026 World Cup: skincare and sports

Paula's Choice became a sponsor of the 2026 World Cup. How the brand rewrites the rules of beauty marketing, attracting 5 billion viewers. Learn about the 'Proud Supporter of Your Skin' campaign.

Paula's Choice — sponsor of FIFA 2026: strategy analysis

Why did beauty brand Paula's Choice become a sponsor of the 2026 FIFA World Cup? We analyze the strategy for capturing a new audience and Unilever's bet. Learn the insights.