Articles by tag: unilever

Paula's Choice — sponsor of FIFA 2026: strategy analysis

Why did beauty brand Paula's Choice become a sponsor of the 2026 FIFA World Cup? We analyze the strategy for capturing a new audience and Unilever's bet. Learn the insights.

Neuroscience in the shower: how Unilever turns fragrances into joy

Sunsilk Wondermist and Unilever's strategy: how fragrances with neuroscientific effects boost mood, confidence, and sales. Learn about EmotiWaves technology.

Unilever buys Grüns: betting on beauty from within and dietary supplements

Unilever acquires superfood brand Grüns for $1.2 billion, exiting the food sector in favor of ingestible beauty. Learn how the deal changes the supplement and wellness market.