Articles by tag: beauty-marketing

Limited Edition Summer Fridays Mini Balms: Salted Caramel and Peach Granita

Analyzing the phenomenon of limited edition Summer Fridays mini balms: Sea Salt Caramel and Peach Granita flavors, FOMO strategy, collector demand, and impact on the beauty economy. Find out why the sets are sold out at Sephora.

Rational choice of cosmetics: a scientific approach of buyers

44% of Generation Z demand real reviews, 58% trust only themselves. We analyze the trend of evidence-based cosmetics and the collapse of emotional marketing. Read.

Paula's Choice sponsor of the 2026 World Cup: skincare and sports

Paula's Choice became a sponsor of the 2026 World Cup. How the brand rewrites the rules of beauty marketing, attracting 5 billion viewers. Learn about the 'Proud Supporter of Your Skin' campaign.

Boyfriend blush is an anti-trend of 2026: marketing analysis

Why have makeup artists declared 'boyfriend blush' an anti-trend of 2026? We analyze the marketing reasons for the change in makeup technique and forecasts. Find out who benefits!